The landmark book that has revolutionized the way we understandleadership and decision-making- from #1 bestselling authorMalcolm Gladwell. In his breakthrough bestsellerThe Tipping Point, Malcolm Gladwell redefined how we understand the world around us. Now, inBlink, he revolutionizes the way we understand the world within."Fiendishly clever' Evening Standard 'Provocative, fascinating, radical."-Fergal Byrne, Financial TimesBlinkis a book about how we think without thinking, about choices that seem to be made in an instant - in the blink of an eye - that actually aren't as simple as they seem. Why are some people brilliant decision-makers, while others are consistently inept? Why do some people follow their instincts and win, while others end up stumbling into error? How do our brains really work - in the office, in the classroom, in the kitchen, and in the bedroom? And why are the best decisions often those that are impossible to explain to others?"Trust my snap judgement, buy this book: you'll be delighted."-David Brooks, The New York TimesBlink reveals that great decision makers aren't those who process the most information or spend the most time deliberating, but those who haveperfected the art of "thin-slicing"- filtering the very few factors that matter from an overwhelming number of variables.