Designing with Data: Improving the User Experience with A/B Testing
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On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
LF/459689/R
Характеристики
- ФИО Автора
- Caitlin [King
Elizabeth F & Tan
King
Rochelle & Churchill
Rochelle] - Язык
- Английский
- ISBN
- 9781449334949
- Дата выхода
- 2017
14 книг этого же автора
Товары из этой категории:
On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping desig...