Building Corporate Identity, Image and Reputation in the Digital Era
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"Brands - corporate, products, service- today are collectively defined by their customers,, deriving from personal experiences and word-of-mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different areas and regions of the world"--
LF/633230/R
Характеристики
- ФИО Автора
- (eds.)
Charles Dennis
Pantea Foroudi
T C Melewar - Язык
- Английский
- Серия
- Routledge Studies in Marketing
- ISBN
- 9781000382211
- Дата выхода
- 2021
