Digital Marketplaces Unleashed

Digital Marketplaces Unleashed

book type
0 Відгук(ів) 
LF/416345/R
Английский
В наличии
95,00 грн
85,50 грн Сохранить 10%
  Моментальное скачивание 

после оплаты (24/7)

  Широкий выбор форматов 

(для всех устройств)

  Полная версия книги 

(в т.ч. для Apple и Android)

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the financial industry - newly designed ecosystems are being created everywhere; data is being generated and analyzed in real time; and companies are competing for mobile access channels to customers in order to gain knowledge about their individual contexts and preferences. In turn, customers can now publicly share their opinions, experiences and knowledge as User Generated Content, allowing them to impact the market and empowering them to build or destroy trust.words : 328570
LF/416345/R

Характеристики

ФИО Автора
Claudia & Schneider
Linnhoff-Popien
Michael
Ralf & Zaddach
Язык
Английский
ISBN
9783662492741
Дата выхода
2017

Отзывы

Напишите свой отзыв

Digital Marketplaces Unleashed

This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fi...

Напишите свой отзыв

15 книг этого же автора

Товары из этой категории: