An invaluable collection of essays and interviews exploring the business of interactive storytelling, this highly accessible guide offers invaluable insight into an ever-evolving field that is utilizing new spatial and interactive narrative forms to tell stories. This includes new media filmmaking andcontent creation, a huge variety of analog story world design, eXtended realities, game design, and virtual reality (VR) design.The book contains essays written by and interviews with working game designers, producers, 360-degree filmmakers, immersive theater creators, and media professors, exploring the business side of interactive storytelling-where art meets business. Contributors to this book will share their perspectives on how to break into the field; how to develop, nurture, and navigate business relationships; expectations in terms of business etiquette; strategies for contending with the emotional highs and lows of interactive storytelling; how to do creative work under pressure; the realities of working with partners in the field of new media narrative design; prepping for prototyping; writing analog and digital.