Neuromarketing in Business: Identifying Implicit Purchase Drivers and Leveraging them for Sales
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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.
LF/494090/R
Характеристики
- ФИО Автора
- (eds.)
Benny B Briesemeister
Werner Klaus Selmer - Язык
- Английский
- ISBN
- 9783658351854
- Дата выхода
- 2022
13 книг этого же автора
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This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions th...