A multi-faceted exploration of audience research, in which Morley draws on a rich body of empirical work to examine the emergence, development and future of audience research. --Publisher. 1. Television audience research : a critical history -- 2. Psychoanalytic theories : texts, readers and subjects -- 3. Interpreting television : the Nationwide audience -- 4. The "Nationwide" audience : a critical postscript -- 5. Research development : from "decoding" to viewing context -- 6. The gendered framework of family viewing -- 7. From Family television to a sociology of media consumption -- 8. Towards an ethnography of the television audience -- 9. Domestic communication : technologies and meanings (with Roger Silverstone) -- 10. The consumption of television as a commodity -- 11. Private worlds and gendered technologies -- 12. The construction of everyday life : political communication and domestic media -- 13. Where the global meets the local : notes from the sitting-room