Mark C. Taylor provocatively claims that contemporary art has lost its way. With the art market now mirroring the art of finance, many artists create works solely for the purpose of luring investors and inspiring trade among hedge funds and private equity firms. When art becomes a financial instrument, grounded in nothing but itself, it loses its critical edge. Its commoditization, corporatization, andfinancialization rob us of necessary perspective. Joseph Beuys, Matthew Barney, James Turrell and Andy Goldsworthy are artists who differ in style, yet they all defy the trends that.Abstract: Mark C. Taylor provocatively claims that contemporary art has lost its way. With the art market now mirroring the art of finance, many artists create works solely for the purpose of luring investors and inspiring trade among hedge funds and private equity firms. When art becomes a financial instrument, grounded in nothing but itself, it loses its critical edge. Its commoditization, corporatization, and financialization rob us of necessary perspective. Joseph Beuys, Matthew Barney, James Turrell and Andy Goldsworthy are artists who differ in style, yet they all defy the trends that