Part 01: How to use this resource : Companies are like people: they need a mission ; A blueprint for success ; Target audience: this mission's for you ; Length: how long is long enough? ; Key words ; A step-by-step guide to writing a mission statement -- Part 02: The companies and their statements.;Ben & Jerry''s has one. So do Tiffany''s and Smucker''s and Microsoft. It doesn''t matter whether you''re a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company''s future and, ultimately, its success. Selected from among America''s most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. Additionally, 101 MISSION STATEMENTS instructs the new or future entrepreneur in crafting and customizing a mission statement that will inspire, motivate, and meet the specific needs and aspirations of the organization and its members. From the Trade Paperback edition.