Food market
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The textbook discusses the essence and development of the food market in the conditions of the formation of market relations. Methods of analysis and assessment of the main indicators of the activities of enterprises in the food market are outlined. Much attention is paid to the issues of studying market conditions, positioning products on the market, segmentation and determining market capacity. For students studying in specialties 080301 “Commerce (trade business)”, 080401 “Commodity science and examination of goods”, graduate students and teachers of higher educational institutions, and also for those who are engaged in entrepreneurial activities. The proposed textbook is designed for 68 classroom hours (34 lectures, 34 practices).
Data sheet
- Name of the Author
- Екатерина Коннова Борисовна
Елена Киселева Николаевна
Ольга Власова Викторовна - Language
- Russian