The meaning of the name: attention! The world is progressing and the world is moving backwards! “The Middle Ages are back” so headlined Umberto Eco article in 1994. This dystopian image was picked up by the press around the world. And the third millennium shows that time is looking backwards, because in developed societies, morality does not keep pace with advancing technology. War, a proven absurdity, is still a means of implementing policy. Hatred of the “other” is still the best lever for mass cohesion. Advances in technology are increasingly contributing to the enslavement of people and the planting of ignorance. Superstitions, as a primitive explanation of the world order, increasingly influence attempts to interpret the world. Umberto Eco strongly opposes these trends, creating novels, the meaning of which is the assertion of rationality and morality in the spirit of the Enlightenment. Eko considers it his duty to say the same thing in direct words. The collection "Full Back!", compiled from articles and public speeches from 2000 to 2005, is devoted to the analysis of modern reality, its most obvious and therefore difficult to correct evils.