The book “Failure to Promote Products and Services”, created by the team of authors, is a unique and in-depth study of those mistakes and shortcomings that often lead to failures in marketing strategies and advertising campaigns. This book is a real guide for those who seek to understand why even the most promising products and services do not achieve the desired success, and how to avoid common mistakes that interfere with business development. In it, the authors reveal the subtleties of marketing, sharing practical recommendations based on real cases and analytics, which makes it an indispensable tool for marketers, entrepreneurs and sales managers. “Failure to promote products and services” is not just a collection of errors, but a deep analysis of the reasons why many marketing efforts are in vain. The authors explore how mispositioning, inefficient use of communication channels, lack of understanding of the target audience, and even psychological traps can lead to even the most innovative product or service going unnoticed. The book details typical failure scenarios, as well as suggests specific methods for preventing them. The reader will learn how to properly build a marketing strategy, avoiding common mistakes, and how to adapt their approaches to the constantly changing market conditions. This book will be especially interesting for those who are engaged in the promotion of goods and services, from beginning entrepreneurs to experienced marketers who want to refresh their knowledge and look at familiar things from a new angle. It is perfect for students studying marketing and for executives looking for effective tools to improve the competitiveness of their companies. Between the ages of 20 and 50, those with an interest in business, innovation and development will find in this book valuable advice and inspiration for new approaches. The authors of the book are a team of professionals with extensive experience in the field of marketing, advertising and business consulting . Their style of presentation is clear, practical orientation and lively, sometimes even humorous tone, which makes reading not only useful, but also fascinating. Their other works often touch on the themes of effective promotion strategies, innovative solutions and brand building, which confirms their expertise and deep understanding of the market. “Failure to promote goods and services” is a logical continuation of their many years of work, combining theory and practice in one of the most pressing issues of modern business. If you are looking for a book that will help you understand why your marketing efforts do not bring the expected result and how to fix them, this work will be a real discovery for you. It raises important topics from error analysis to how to fix them and emphasizes the need for continuous learning and adaptation in the rapidly changing world of marketing. It has everything: practical advice, real examples, analytics and ideas that can be immediately implemented in their work. In general, “Failed Promotions of Goods and Services” is not just a book about marketing, but a guide to survival and development in the face of fierce competition. It is worthy of attention of all who want not only to sell, but to achieve success, avoiding mistakes and creating really effective promotion strategies. This book is your reliable companion on the way to business success, which will help you understand what exactly hinders promotion, and how to make sure that your goods and services finally find their grateful consumers.