Marketing Management

Marketing Management

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LF/392502910/R
Russian
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The book “Marketing Management”, created by a team of authors, is a real storehouse of knowledge for those who seek to understand the intricacies and strategic aspects of modern marketing. This work is not just a textbook or a reference book, but an exciting journey into the world of marketing solutions that help businesses reach new heights and maintain a competitive position in the ever-changing world of the economy. The book focuses on an integrated approach to marketing management, where each idea and strategy is carefully worked out for practical application. The authors reveal the secrets of effective brand positioning, development of unique trading offers and building long-term relationships with customers. Special attention is paid to modern tools and methods, such as digital marketing, data analytics, social networks and content marketing, which makes the book relevant for professionals who want to stay on the crest of the wave of innovation. It examines in detail cases from real practice, which allows the reader not only to understand the theory, but also to see how it is implemented in real business situations. This book is ideal for marketers, business development managers, entrepreneurs and students who want to deepen their knowledge of marketing and learn how to manage it at a strategic level. Its value is especially evident for those who are looking for practical advice and proven methods to improve the effectiveness of their marketing campaigns. The age range of readers - from students and novice professionals to experienced managers seeking to systematize their knowledge and introduce innovative approaches to work Marketing Management is not just a collection of theoretical concepts, but a book that raises important topics of modern business. The role of the brand in the digital age, the importance of market analysis and consumer behavior, as well as strategic planning and management of marketing resources The authors masterfully combine classical principles with the latest trends, which makes the book especially valuable for those who want to remain relevant and competitive. It raises issues of ethics in marketing, sustainable development and social responsibility, which gives the book special depth and relevance. The style of the authors is distinguished by clarity and accessibility, which makes complex concepts understandable even for beginners, while not losing scientific rigor and professionalism. A team of authors, bringing together experts from different fields of marketing, has created a work that can be called a desktop book for anyone who wants to understand how to manage marketing in the modern economy. Their other well-known works on strategic management and innovation confirm the high level of professionalism and deep understanding of the subject. If you are looking for a book that will help you not only master the basics of marketing, but also teach you how to manage it at the strategy level, “Marketing Management” is exactly what you need. This is a work that will inspire you to new ideas, expand horizons and give practical tools for success in business. In the era of digital technology and global change, this book will be your reliable companion on the way to professional growth and success.
LF/392502910/R

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Marketing Management

The book “Marketing Management”, created by a team of authors, is a real storehouse of knowledge for those who seek to understand the intricacies and strategic ...

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