Marketing of library and information activities: training manual
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The textbook "Marketing of library and information activities" offers generalized material on the problems of marketing of library products and services . The purpose of this manual is to identify, analyze and systematize the theoretical and practical experience of using marketing in libraries. The textbook can be useful to librarians and students studying the theoretical foundations of marketing and practical experience of marketing activities of libraries.
LF/529464430/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- Release date
- 2016
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The textbook "Marketing of library and information activities" offers generalized material on the problems of marketing of library products and services . The p...