The book “Psychology of Negotiation”, created by the team of authors, is a unique and comprehensive guide for those who seek to master the art of persuasion, learn to find a common language with the interlocutor and achieve their goals in any situation. This book is a real storehouse of knowledge for professionals, businessmen, managers, as well as for anyone who wants to increase their communicative competence and learn how to manage a dialogue so that it always leads to profitable results. What is hidden behind the pages of this publication? First of all, the book reveals the subtleties of the psychology of negotiation, demonstrating how human emotions, subconscious reactions and personal characteristics affect the course of the dialogue . The authors analyze in detail the mechanisms of forming opinions, prejudices and resistance, and also share practical methods for overcoming them. The focus is not only on tactics, but also internal psychological attitudes that allow you to negotiate with confidence and flexibility, creating an atmosphere of trust and mutual understanding. A special place in the book is occupied by the analysis of various styles of behavior of negotiators and ways of adaptation to them. The authors show how to recognize the true motives of the interlocutor, understand his needs and expectations, as well as how to react correctly to unexpected situations and conflicts. The book explores topics such as managing emotions, developing active listening skills, using non-verbal cues, and creating winning scenarios for both parties. All this helps the reader not only to negotiate successfully, but also to build long-term business relationships based on trust and respect. The book “Psychology of Negotiation” is ideal for a wide range of readers. It will be interesting for young professionals and students who are just starting their way in the field of business and communications, as well as experienced managers, managers and entrepreneurs looking for new approaches to solving complex problems. Its value is especially evident for those who value practical psychology, wish to develop influence skills and learn how to manage conflicts. The age of readers can vary from 18 to 60 years and older - because the art of negotiation is relevant in any area of life. The style of the authors is distinguished by clarity, logical structure and a wealth of examples from real practice. The book has many cases, analytical analyses and exercises, which makes it not only a theoretical tool, but also a practical tool for daily work. Authors with extensive experience in the field of psychology, business and communications, create a fascinating reading that not only expands the horizon, but also motivates to constant development. If you are looking for a book that will help you understand the psychological mechanisms behind successful negotiations and learn how to put them into practice, “Psychology of Negotiation” will become an indispensable assistant for you. It can be compared to classic works in the genre of business psychology and communications, such as the works of Dale Carnegie or Robert Cialdini, but at the same time it has its own unique author's presentation and a modern view of the problem. This edition is an excellent choice for those who want not only to negotiate, but to do it masterfully, turning each conversation into a step towards achieving their goals and building successful relationships. In general, “Psychology of Negotiation” is a book that not only reveals the secrets of effective communication, but also helps to understand yourself and others at a deep level. It is worth reading to anyone who appreciates the development of personal and professional skills, who seeks to become a more confident, charismatic and influential person. After all, in a world where the ability to negotiate often determines success, this book will become your reliable companion on the way to the top.