The book “Innovation in the service sector” by Elena Shamanskaya is a real treasure for those who seek to understand and implement modern innovative approaches in the field of service and customer service. This book is not just a tutorial or a theoretical overview, but a living guide to a world of innovative solutions that can transform any customer-centric business. In it, the author masterfully reveals the mechanisms for introducing innovations, shows how new ideas and technologies can become a driving force for improving competitiveness and quality of service. What makes “Innovation in the service sector” especially attractive for readers? First of all, this is the relevance of the topic. In the era of digital technologies and rapid changes in consumer preferences, the ability to innovate in the service sector is becoming a key factor of success. Elena Shamanskaya, a well-known specialist in the field of management and marketing, in her book reveals to the reader a wide range of modern methods and strategies that allow not only to maintain the relevance of the business, but also to stay ahead of competitors. Her style of presentation is a combination of scientific accuracy and a lively, fascinating narrative, which makes the book available to both students and young professionals, as well as experienced managers looking for new ideas. The book "Innovation in the service sector" is suitable for those who are interested in business development, marketing, quality management and digital technologies. It will be useful to business leaders, development managers, customer service specialists and entrepreneurs who want to understand how to use innovative approaches to increase customer loyalty and increase the efficiency of their processes. It is especially valuable for those who are ready for change and are looking for practical tools for their implementation. The topics raised in the book cover a wide range of current trends: from digitalization and process automation to service personalization and the introduction of new technologies such as artificial intelligence and big data. The author examines in detail the cases of successful innovations in various areas of the service, which allows the reader not only to understand the theory, but also to see real examples of application. An important part of the book is to discuss strategies for change management and the development of an innovation-oriented corporate culture, which makes it especially valuable for managers seeking to transform their organizations. A special place in the book is occupied by the analysis of future trends and challenges that the service sector will face in the coming years. Elena Shamanskaya is not limited to theoretical calculations - she offers specific recommendations and practical tools that can be applied in any organization. Her style is a combination of an analytical approach and a lively, motivating language, which makes reading not only useful, but also inspiring. If you are familiar with other works of Elena Vyacheslavovna, for example, with her work on management or marketing, then you know that she knows how to combine scientific rigor with practical orientation. In Service Innovation, the author continues to develop this theme, focusing on how innovation can become an integral part of corporate culture and development strategy. In general, the book “Innovation in the service sector” is a handbook for those who want to keep up with the times, who appreciate the quality of service and understand that innovation is the main tool for success in modern business. It is worth reading to everyone who wants not only to understand modern trends, but also to learn how to apply them in practice to make their service unique and competitive. This book is a challenge and an incentive to develop, which will help you open new horizons and bring your business to a qualitatively new level.