Marketing. Part 1

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Book "Marketing. Part 1”, created by a team of authors, is a fascinating and deep immersion into the world of modern marketing strategies and tools that determine the success of a business in a dynamically changing market. This book is a real guide for those who want to understand the basics of marketing, reveal the secrets of attracting customers and learn how to create effective campaigns that can take any project to a new level. Focus on Marketing. Part 1" - the fundamental principles underlying successful marketing decisions. Authors with extensive experience and knowledge in the field of advertising, branding, digital technologies and analytics masterfully reveal to the reader the mechanisms of demand formation, brand building and interaction with the target audience. The book is not just theoretical, it is full of practical cases, modern examples and recommendations that are easily applicable in real life. The reader will learn how to properly segment the market, develop unique trading offers and use new media to promote their products. The book pays special attention to the development of digital marketing, social networks, content marketing and data analytics . These topics are especially relevant for entrepreneurs, marketers, students and anyone seeking to understand how modern technology is changing the rules of the game. The author's team, known for its ability to explain complex concepts in a simple and lively language, makes the book available to readers with different levels of training - from beginners to professionals who want to update their knowledge and expand their horizons. "Marketing. Part 1 is not just a textbook, but a real source of inspiration for those who want to learn how to create brands that inspire trust and loyalty. The book raises critical topics such as positioning, pricing, communication strategy building, and reputation management. The authors share secrets of how to stand out among competitors, understand the needs of their audience and use them to achieve business goals. This book is worthy of the attention of those who appreciate practical approach, innovation and strive for constant development. The style of the author, rich in living examples and analytical calculations, makes reading exciting and informative. The team of authors, known for their publications and marketing courses, created a work that is easy to read and at the same time contains a lot of valuable information. Inspired by modern trends and innovative methods, they help the reader not only to understand current trends, but also to anticipate future changes in the field of marketing. If you are looking for a book that will help you understand how to attract and retain customers, how to build a strong brand and how to use all the opportunities of the digital space to promote your ideas. Part 1" will be an indispensable helper for you. This work is ideal for students, novice entrepreneurs, marketers, managers and anyone who wants to master the art of marketing and succeed in their field. Immersed in the pages of this book, you will discover new horizons, learn to think strategically and apply modern tools to achieve your goals. "Marketing. Part 1” is not just a textbook, but your reliable compass in the business world, which will help you understand how to build successful communications, create unique offers and stay ahead of competitors.
LF/893575840/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian