Umberto Eco is a famous Italian writer, the author of the world bestsellers “The Name of the Rose” and “Foucault’s Pendulum”, the winner of the largest literary awards, the founder of scientific and art magazines, the Chevalier of the Grand Cross and the Legion of Honor, a specialist in semiotics, a cultural historian. His works have been translated into forty languages......... “The role of the reader” a collection of essays by Umberto Eco continues a series of scientific works published in Russian . The famous novelist appears here primarily as a scientist, a specialist in the field of semiotics. The very title of the collection Eco focuses on the important role of the reader in the interpretation of the text. He argues that "each type of text explicitly chooses for itself at least the most general model of a possible reader", and insists "on co-creation of the addressee and the sender".