Marketing research: Educational and methodological manual
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Training manual includes the organization and conduct of marketing research. The essence of marketing research is considered , Types and Directions , Stages of planning and implementation of research , Collection and Analysis of Information , Features of sampling and surveying , as well as practical and situational tasks , tests on the main marketing research tools. The textbook is intended for students at the Institute of Economics and Entrepreneurship of NSU . N. and . Lobachevsky in the direction of training 38. 03. 02 "Management" studying the discipline "Marketing Research" .
LF/371259343/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- Release date
- 2017
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Training manual includes the organization and conduct of marketing research. The essence of marketing research is considered , Types and Directions , Stages of ...