The collection presents the reports of the interregional scientific and practical conference organized by the Department of Journalism, Advertising and Public Relations of the Northern (Arctic) Federal University named after M. In. Lomonosov dedicated to the 20th anniversary of journalism education in the Russian North . The publication includes the texts presented by the participants of the conference "Journalism and the formation of images of the past and present: problems, effects, forecasts" . The authors consider the problems of creating an information picture of the world by the media, the role of journalism in the construction of social memory, the formation of historical consciousness by means of journalism. Materials are intended for teachers and students of the direction of training "Journalism", for specialists working in the field of mass media, university teachers of communicative disciplines .