"Sport in Modern Society" is a multifaceted study that invites the reader to immerse himself in the dynamic and multi-layered reality of the sports life of our time. The author's team, uniting experts in the field of sociology, physiology, psychology and history, has created a work that can not only expand the horizon, but also make you think about the role of sports in the formation of modern society, its values and challenges. This book is a real guide to the world of sports, revealing it not only as a source of physical activity and entertainment, but also as a powerful social phenomenon that affects cultural, economic and political processes. In it, the authors raise topical issues: how sport contributes to strengthening national identity, how commercialization changes its essence, and what role modern technologies play in the development of sports disciplines. Special attention is paid to how sport helps to shape personality, develop team spirit and overcome internal barriers. The book "Sport in Modern Society" is intended for a wide audience - from students and teachers interested in sociology and cultural studies, to professional athletes, coaches and everyone who is not indifferent to the topic of physical culture. It will be especially useful for young people looking for inspiration for an active lifestyle, as well as adults who want to understand how sports affect their daily lives and social development. It is possible that this book will become a reference for those who are engaged in the analysis of current trends in sports or are engaged in its popularization. The style of the authors is distinguished by clarity and scientific accuracy, while saturated with living examples and analytical reflections, which makes reading not only cognitive, but also fascinating. The book vividly traces ideas about how sport helps to overcome social barriers, promotes tolerance and unites people beyond the borders of nationalities and cultures. It also addresses issues of ethics, fair play and the responsibility of athletes and coaches, making it relevant in an era of global sporting events and scandals. A special place is occupied by the analysis of modern technologies and their impact on sports - from the use of artificial intelligence and biotechnology to the development of virtual competitions and eSports. These themes make the book particularly attractive to those interested in the future of the sports industry and its integration into the digital age. The author’s team, known for its other works in the field of sociology and cultural studies, has created a work that not only expands knowledge about the role of sport in society, but also inspires reflection on how sport can become an instrument of positive change. “Sport in Modern Society” is not just a textbook or a collection of articles, but a living study that makes you think about the values, traditions and challenges facing the sports industry and society as a whole. If you are looking for a book that combines in-depth analysis, relevant topics and a vivid description of the processes taking place in the world of sports today, then “Sport in Modern Society” will become an indispensable source of information and inspiration for you. It is a work that will help to understand why sport is not only a competition, but also a powerful social phenomenon that can change the world for the better.