Book "Materials of the V City Youth Scientific and Practical Conference "Translation, advertising and PR in contemporary intercultural communication", Prepared by the authors , is a unique collection of studies, analytical articles and practical cases , Revealing current trends and challenges in the field of intercultural communication , translation, Advertising and PR. This book will become an indispensable source of knowledge for students, young professionals, teachers and anyone interested in the dynamically developing aspects of intercultural interaction in a globalized world. The collection focuses on topical issues related to translation practices in the context of intercultural communication, the role of advertising and PR in the formation of cultural bridges and their impact on the perception of audiences from different countries. Authors representing leading universities and research centers share the results of their research, analyze cases from real practice and offer innovative approaches to solving modern problems in the field of intercultural dialogue. Particular attention is paid to the adaptation of advertising messages and PR campaigns to different cultural contexts, as well as issues of ethics and responsibility in communication activities. This book will be of particular interest to young scholars, senior students, graduate students, and teachers specializing in linguistics, marketing, communications, and intercultural studies .. It will also be useful to specialists working in international companies, advertising agencies, PR agencies and translation agencies, seeking to expand their knowledge of modern tools and strategies for intercultural communication. For readers interested in the issues of globalization, intercultural differences and ways of effective interaction in a multinational environment, this book will open new horizons of understanding and practice. Materials of the V City Youth Scientific and Practical Conference "Translation, Advertising and PR in Contemporary Intercultural Communication" raise important topics, Development of Intercultural Competencies , Ethical aspects of communication and the role of new technologies in the promotion of cultural values . The authors emphasize the need to adapt communication strategies to a rapidly changing world, where the boundaries between cultures are erased, and global information exchange becomes an everyday reality. The book deserves special attention due to its practical bias, wealth of examples and analytical materials, which makes it a valuable tool for professional growth and development. The style of presentation in the collection combines academic rigor with accessibility, which allows both specialists and novice readers to easily navigate the complex issues of intercultural communication. A team of authors with extensive experience in the field of linguistics, marketing and PR, has created a book that not only informs, but also inspires new ideas and approaches. Inspired by the work of leading researchers in the field of intercultural communication, the authors emphasize the need for continuous learning and adaptation in the face of global change. If you are looking for a book This will help you understand ,. How to translate , advertising and PR interact in the modern world , how cross-cultural bridges are built and what challenges specialists in this field face , Materials of the V City Youth Scientific and Practical Conference "Translation , Advertising and PR in Contemporary Intercultural Communication” will become a valuable resource for you This book is an excellent choice for those who want to be aware of the latest trends, expand their professional horizons and learn how to effectively interact with representatives of different cultures. Do not miss the opportunity to immerse yourself in the world of intercultural communication, where every aspect - from translation to PR - plays an important role in building trust, understanding and cooperation in the international arena.