1C: Enterprise 8. 1C. CRM. User guide (configuration description)" authored by a team of professional specialists is an indispensable guide for those who seek to master the intricacies of working with one of the most popular and powerful systems for automating business processes. This book is intended for a wide range of readers: from novice professionals who are just embarking on the path of implementing CRM solutions, to experienced managers and entrepreneurs who want to better understand the capabilities of the 1C platform to improve the efficiency of their company. The book focuses on a comprehensive description of the configuration of 1C: Enterprise 8. 1C. CRM, which has become an integral part of modern business tools The author’s team masterfully reveals all the nuances of setting up and using the system, allowing the reader not only to get acquainted with the interface, but also to understand the logic of work, the principles of automation and optimization of client processes. The book deals in detail with the basic modules and functionalities of CRM-solutions , such as customer base management, Automation of sales , Marketing campaigns, Analysis and Reporting , This makes it a valuable resource for CM. Who wants to make the most of the potential of the system? Particular attention is paid to practical aspects - step-by-step instructions, real-life examples and setup recommendations, which makes this guide not only a theoretical manual, but also a practical tool. The reader will learn how to adapt the configuration to the peculiarities of their business, integrate it with other systems and automate routine operations. As a result, the book helps not only to master the technical side of the issue, but also to understand how to use CRM to increase sales, improve customer service and strengthen positions in the market. 1C: Enterprise 8. 1C. CRM. User Manual (Description of configuration)" is perfect for specialists in the implementation and maintenance of information systems, sales managers, marketers and managers interested in the digitalization of business processes. Age category of readers - from students and novice professionals to experienced IT experts and business analysts . This book will be a valuable assistant for those who want not only to master the work with the 1C platform, but also learn how to use it to achieve specific business goals. The author's style is distinguished by clarity, structure and practical orientation. There are many illustrations, diagrams and examples in the book, which facilitates the perception of complex technical aspects. The author’s team, known for its other works in the field of business automation and programming on the 1C platform, is able to explain the complex in simple language, making the material available even for those who are just starting their way in the world of information technology. This book is not just a guide, but a full-fledged tool for those who want to understand how a 1C-based CRM system works, and learn how to use it as efficiently as possible. It raises important topics of business process automation, customer relationship management, analytics and reporting, which makes it relevant and in demand in the modern market. If you are looking for a practical guide that will help you master the configuration of 1C: Enterprise 8. 1C. CRM and unlock all its features, this book will be your reliable companion on the way to success