Book «Media Economics and Management: Specialization and Profiling in Journalism» by C. and . Bessonov is not just a textbook, but a real guide in the complex and dynamically developing world of modern media. Written by a specialist with extensive experience in teaching and practice, This book is intended for students, Students in Journalism Programs , Media and Public Relations , Also for everyone ,. who is interested in the issues of management and economic development of the media industry . The book focuses on the most important aspects of the functioning of the media in the modern economy. The author masterfully reveals the mechanisms for generating revenues and expenses of media companies, the features of business models in the field of journalism and media service, as well as the role of management in ensuring the sustainable development of the media. The reader will learn about the specifics of profiling and specialization in journalism, about how modern media adapt to new technological challenges and changing audience needs, which is especially relevant in the era of the digital revolution. A special place in the book is occupied by the analysis of economic and management strategies that help media companies to remain competitive. The author examines the issues of marketing, branding, financial planning and innovative approaches to the development of a media product . The book examines in detail the features of work in various segments of the media - from traditional print publications to online platforms and social networks, which makes it a valuable resource for future professionals seeking to understand how to manage the media business in the context of global digitalization. The book "Media Economics and Management" is suitable not only for students, but also for teachers, as well as specialists already working in the field of media, who want to update their knowledge or prepare for new market challenges. Her style is clear, logical and rich in practical examples, which makes it easy to assimilate complex topics and apply the knowledge gained in practice. The author uses actual cases illustrating real situations from the media business, which makes reading not only useful, but also fascinating. Special attention is paid to the issues of specialization and profiling in journalism, which is especially important in an environment where professional areas in the media are becoming more diverse and competitive. The book helps to understand how to choose your niche correctly, what skills and knowledge are needed to succeed in a particular field of journalism or media marketing. This makes it an indispensable tool for students seeking professional growth and development. Author, C. and . Bessonov is a recognized specialist in the field of media economics and management, known for his scientific works and practical recommendations. His style is clear and accessible, which allows even beginners to easily navigate the complex issues of the media economy. In his arsenal is a rich experience of teaching in the Ural Federal University in the name of the first President of Russia B. N. Yeltsin and a deep understanding of current media trends. If you are looking for a book that will help you understand how the economy of the media industry works, and teach you how to manage the media in the face of constant change, “Media Economics and Management” is exactly what you need. This book will be a reliable companion on the way to professional success, expand your horizons and open up new career opportunities in the field of journalism, media communications and media business. For those , who are interested in the issues of specialization and profiling in journalism , for students and young professionals , Aspiring to the practical application of theoretical knowledge , As well as for teachers, looking for a modern teaching aid - this book will be a valuable resource, Worthy of attention. In the era of digital technologies and global changes in the media industry, “Media Economics and Management” C. and . Bessonov is the key to understanding the mechanisms of successful development and sustainable growth of modern media