Today, the market has put even the largest concerns before the fact that all previously learned business models are outdated yesterday. A direct proof of this was the global financial crisis .. But it is worth noting that the crisis also opened up the possibility for the emergence of players of a new formation, entrepreneurs, for whom business is a constant game of mind and the ability to satisfy healthy ambitions, and not just making money. Players who are able through this satisfaction to create the wealth and harmony of society at its various levels Perhaps, it is for "players" of this level that "Psychology of the leader" is intended. A book that will undoubtedly help breathe new life into any business at any stage of its development, making real entrepreneurs of life from those who set its dynamics