Ray Bradbury’s And How to Run a Scary Business is a unique work that immerses the reader in a mysterious and exciting world of commerce, filled with mysticism, unexpected discoveries and subtle humor. Despite the fact that the name of the author is associated primarily with classical fiction and poetry, in this book Bradbury demonstrates his skill in the genre of satirical prose, turning business stories into an exciting and sometimes even instructive journey. This book is not just a guide to business management, it is rather an invitation to look at commerce from an unusual angle, explore the boundaries of human imagination and understand what lies behind the facade of successful enterprises. At the center of the story are unusual characters, their strange ideas and unexpected decisions, which ultimately help to understand that business management is an art that requires not only calculating, but also courage, creativity and a sense of the secret mechanisms of human psychology. Ray Bradbury masterfully uses his literary talent to give the book a special style - a mixture of irony, philosophy and light fiction. His characteristic language, saturated with images and metaphors, turns even the most complex topics into live pictures that make you think about the essence of business, about the people behind it, and about the importance of being able to scare and surprise in order to succeed. The book raises issues of ethics, trust, creativity and the ability to find non-standard solutions in a competitive environment. Who can like “And how to conduct a frightening business?” This book will find a response from those who are interested not only in the practical aspects of entrepreneurship, but also in the philosophy of business, consumer psychology and the art of communication . It will be interesting for young entrepreneurs, students studying management, as well as experienced businessmen looking for inspiration and new ideas. Lovers of literature who appreciate unusual styles and deep thoughts will find in this book not only entertainment, but also a source of new views. The special advantage of the book is the author’s ability to combine elements of fiction and reality in it, creating a unique atmosphere that makes you think that behind the facade of any successful company hides complex human stories, fears and ambitions. Bradbury, known for his works such as "451 degrees Fahrenheit" and "Dandelion Wine", in this book shows his versatility and talent for finding unusual angles even in the most mundane topics. If you are looking for a book that will not only teach you how to run a business, but also make you look at it from a new angle, understand the deep mechanisms of human psychology and learn the art of surprise, then “And how to conduct a frightening business?” is exactly what you need. This book is a real storehouse of ideas for those who want not just to do business, but to make it bright, memorable and, at times, even a little frightening in a good sense of the word. Do not miss the chance to plunge into a world where fantasy and reality are intertwined, and success is achieved not only by calculation, but also by courage, creativity and flair for the future.