How to write a good book. [ Main Lectures” is a unique guide to the world of word skills, created by a team of recognized experts in the field of literature, journalism and copywriting. Boris Akunin, Maria Konstantinovna Golovanivska, Evgenia Vsevolodovna Pishchikova, Alexander Kupriyanovich Sekatsky, Faina Iontelevna Grimberg, Vera Anatolievna Pavlova, Sergey Markovich Gandlevsky, Ivan Nikitich Tolstoy, Dmitry Borisovich Vodennikov, Irina Bo . This book is a real storehouse of knowledge for those who dream of learning to write brightly, convincingly and memorable, whether it is a novice author, student, journalist or professional copywriter. The focus of the book is the art of creating text that not only conveys information, but also captures, evokes emotions and leaves a mark on the reader’s memory. The authors reveal the secrets of building strong headlines, skillful use of rhetorical techniques and stylistic tools, as well as share practical advice on structuring the text, choosing the right words and creating a unique style. In the book you will find not only theoretical foundations, but also a rich set of exercises that will help to consolidate the knowledge gained and develop your own skills. A special place is given to the issues of adapting the text to the target audience, search engine optimization and creating content that is easy to read and causes a desire to continue reading. This collection of lectures is not just a textbook, but an inspiring guide for anyone who wants to master the art of the word. It deals in detail with such topics as the creation of convincing arguments, the development of literary style, work with rhythm and intonation, as well as techniques to attract the attention of the reader from the first lines. The authors, each of whom has a rich experience and unique style, share their secrets, talk about the intricacies of the profession and inspire new achievements. Thanks to their knowledge, the reader will be able to understand how to turn a simple description into an exciting story, and dry facts into a bright and memorable message. How to write a good book. Main Lectures” is ideal for those interested in journalism, copywriting, literature and marketing. It will be useful to students, novice writers, editors, bloggers and anyone who wants to learn to speak to the audience in a language that it understands and appreciates. The book raises important topics related to the psychology of text perception, the influence of the word on emotions and behavior, as well as the ethical aspects of writing. The authors emphasize that the skill of the word is not only a skill, but also a responsibility, because a lot depends on the correct text: from the reputation of the brand to the formation of public opinion. The style of the authors is a combination of professionalism, living language and practical orientation. Boris Akunin, known for his fascinating historical novels and detective stories, brings his love of accuracy and style to the book. Maria Konstantinovna Golovanivska and Evgenia Vsevolodovna Pishchikova share rich pedagogical experience and subtleties of literary skill . Alexander Kupriyanovich Sekatsky and Faina Iontelevna Grimberg add an analytical approach and practical advice Vera Pavlova and Sergey Gandlevsky help to understand the psychology of the reader, and Ivan Nikitich Tolstoy and Dmitry Borisovich Vodennikov - the art of the artistic word Irina Bo completes the picture, emphasizing the importance of individuality and creativity in the process of writing This book is not just a collection of lectures, but a real guide to action that will help you unlock your potential and learn how to create texts worthy of attention. It is worth reading and re-reading, because every word is filled with knowledge and inspiration. If you want to learn to speak to the world through words, create bright, compelling and memorable texts “How to write a good text . The main lectures "will be your indispensable assistant on this path .