Contains methodological and theoretical materials, methodological recommendations for preparing for seminars, tasks for knowledge control, independent work of students, glossary . The theoretical material consists of 5 topics, which present the main provisions of the lectures of the training course . Methodical materials will assist students in preparing for seminar sessions, they contain questions for reflection and discussion, as well as performing independent and control works . In order to independently control knowledge, students are provided with test tasks. Addressed to students in the direction of training 42. 03. 01 "Advertising and Public Relations" full-time and part-time forms of education .