In the flow of spam, overloaded social media feeds and like a copy of the same advertising banners, people listen to friends when looking for a reliable service, contractor or partner. And your first and surest move to attract a new audience is to make sure that your current customers recommend you to . Alexey Makarov is a top manager with 30 years of experience, business coach and teacher of the MBA program at the Higher School of Economics . In his book, he details the techniques of attracting new customers with the help of old ones. I read it ,. you will turn a loyal audience into an army of your brand's recommenders, will achieve, to be advertised for free and to bring new customers to you by the hand , learn how to position your products and services profitably and ensure a steady flow of orders Without spending money on promotion. PDF A4 format saved publishing layout.