The book “Terms, Definitions and Drawings in Packaging” by Vladimir Viktorovich Kuzmich is a unique and indispensable guide for all who are interested in the world of packaging. In modern business, packaging plays a key role not only in the protection of goods, but also in its presentation, marketing and even in the formation of a brand image. Kuzmich, with many years of experience in this field, offers readers a deep dive into the terminology and concepts that underlie the packaging industry. The book is an extensive collection of terms and definitions that will help both beginners and experienced professionals better navigate the complex and diverse field of packaging. In it you will find not only explanations of key concepts, but also illustrations that make the material more accessible and understandable. Each definition is accompanied by examples from real practice, allowing the reader to see how theoretical knowledge is applied in practice. This book will be of interest to a wide range of readers: from students and teachers studying packaging and design, to professionals working in production, logistics and marketing. It will be a great help for those who want to deepen their knowledge of current trends in the packaging industry, as well as for entrepreneurs seeking to improve their products and attract the attention of consumers. The topics raised in the book cover a wide range of issues, from packaging ecology and sustainability to innovative technology and design. Kuzmich emphasizes the importance of choosing the right materials and technologies that not only protect the product, but also emphasize its uniqueness. With increasing competition in the packaging market, knowledge of these aspects becomes not just useful, but vital. Vladimir Kuzmich's style is distinguished by clarity and accessibility. He is able to explain complex things in simple language, which makes his books not only informative, but also fascinating to read. Among his other well-known works are “Packaging: from idea to implementation” and “Packaging design: modern trends”, which also received recognition in professional circles. If you are looking for a book that will help you understand packaging terms, understand its meaning and impact on business, then “Terms, definitions and drawings in packaging” is exactly what you need. It will be your reliable assistant in the world of packaging, where every word matters, and every detail can affect the success of your product. Do not miss the opportunity to expand your knowledge and skills in this important and dynamically developing field.