The book "Fundamentals of marketing in English" by Sorokin A. and . and Berezovskaya M. In. is an indispensable resource for all who seek to immerse themselves in the world of marketing, studying it internationally. This publication is ideal for both students and practitioners wishing to improve their knowledge and skills in marketing, as well as for anyone interested in current trends in this dynamic field. From the first pages, the authors immerse the reader in the exciting world of marketing, revealing its key concepts and principles. The book covers a wide range of topics, ranging from the basics of marketing strategies to modern digital marketing tools. Sorokin and Berezovskaya use an accessible and understandable language, which makes the material easy to understand, even if you are just starting your way in this area. One of the main features of the book is its bilingualism. The authors not only explain the basic terms and concepts in Russian, but also provide their English equivalents, which is especially useful for students and professionals working in an international environment. This allows readers not only to acquire theoretical knowledge, but also to develop language skills, which is an important aspect in the globalized business world. The book will be of interest to a wide range of readers: from students studying marketing to entrepreneurs who want to improve the efficiency of their business processes. It is also suitable for those who work in related fields, such as advertising, PR or sales, and want to expand their horizons. If you are looking for resources that will help you master marketing, such as “Marketing for Beginners” or “Digital Marketing”, then this publication will be a great addition to your library. The topics raised in the book cover not only theory, but also practical aspects of marketing. The authors emphasize the importance of market research, analysis of consumer behavior and the development of effective promotion strategies. They discuss different approaches to audience segmentation, brand positioning and value proposition creation, which makes the book relevant for modern business. The style of writing Sorokin and Berezovskaya is clear and structured . They use many examples and cases from real practice, which allows readers to see how theoretical concepts are applied in life. This makes the book not only a tutorial, but also a practical guide that can be used in everyday work. In addition, the authors share their observations about future trends in marketing, such as the impact of technology on consumer behavior and the role of social networks in promoting brands. These aspects make the book especially valuable for those who want to be one step ahead in their professional activities. Thus, “Basics of marketing in English” is not just a textbook, but a full-fledged guide to the world of marketing, which will help readers not only to master the basic concepts, but also to prepare for the challenges of the modern market. If you want to become a successful marketer or just improve your skills in this area, this publication will be your reliable companion in this fascinating journey.