The book "Color and its application in the textile industry" by A. P. Ershov is a fascinating and in-depth study that opens up to the reader the world of color, its meaning and role in the textile industry. This work will be an indispensable tool for both professionals and amateurs seeking to understand how color affects the perception and use of textiles in various areas of life. In his book, Ershov not only lists the theoretical aspects of color perception, but also immerses the reader in the practical application of this knowledge. He examines how color can affect emotional perception, how it is able to evoke certain associations and moods, and how to choose the right color solutions for various textiles. This is especially true for designers, artists and manufacturing professionals who seek to create unique and attractive products. The book will be interesting to a wide range of readers .. Students and teachers of art and textile universities will find in it useful materials for the educational process. Designers working in the field of fashion and interiors will be able to get inspiration and new ideas for their projects In addition, lovers of textiles and needlework, who want to deepen their knowledge of color, will also find in this book a lot of useful things. One of the key topics raised in the book is the impact of color on consumer choice. Ershov analyzes in detail how different color solutions can change the perception of the product and affect its success in the market. This information will be especially useful for marketers and entrepreneurs working in the textile sector. The author also touches on issues of cultural differences in the perception of color, which makes the book relevant to the international context. Style A. P. It is both accessible and fun.. He is able to explain complex concepts simply and clearly, which makes his work understandable even for those who do not have a special education. In his texts there is a deep understanding of the subject, as well as a passion for the topic, which makes reading not only informative, but also pleasant. Ershov is the author of several other well-known works on the textile industry, and his experience and knowledge make each book a real storehouse of information. “Color and its application in the textile industry” is not just a textbook, but a real encyclopedia that will help the reader to see the world of textiles in a new light. The book is full of examples, illustrations and practical advice, making it an indispensable tool for anyone who wants to deepen their knowledge of color and its role in the textile industry. If you are looking for information on how to properly use color in textiles, how to create harmonious color combinations or how color affects mood and perception, this book will become your reliable assistant. Ershov masterfully combines theory and practice, which makes his work relevant and in demand in the modern world. Do not miss the opportunity to immerse yourself in the fascinating world of color and textiles with the book “Color and its application in the textile industry” by A. P. Ershov . This book will be not only a source of knowledge, but also an inspiration for all who seek to create something unique and beautiful in the world of textiles.