The training manual outlines the main approaches and features of the organization of tourist activities in the regional market. Trends in the development of the market of tourist services and the specifics of the regulation of tourist activities in modern conditions are described. The theoretical foundations and basic definitions, as well as methods of research of the state of the regional market of tourist services . are revealed. Considerable attention is paid to the organization and management of the companies of the tour operator and travel agency, modern tools for promoting travel services are presented . A separate section of the manual is devoted to innovations in the tourism sector. The monograph is intended for scientific and practical workers, students, undergraduates interested in regional problems of functioning of the service sector.