The book is a unique domestic textbook of microeconomics ,. specially designed for training highly qualified economists-practitioners and corresponding to the internationally accepted structure of discipline teaching for this category of students and trainees (the first Russian textbook of microeconomics of the "managerial economics" class) . Fully satisfying all the requirements of the state educational standard on microeconomics, the textbook complements the theoretical course by considering the principles of using the theory in the practical activities of the firm. For first-class economists-practitioners whose future profession involves activities as managers and leading specialists in private and public enterprises (finance, credit, management, production organization, marketing, accounting, etc.) ). Designed for students-economists, MBA students, graduate students and teachers .