Marketing
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The textbook outlines the modern concept of marketing. Consider types and types of marketing, system of marketing information, questions of marketing research, market conditions, models of behavior of buyers, analysis of activity of the enterprise from the point of view of marketing. Operational marketing and pricing problems, organization of advertising events are studied. For students, graduate students and teachers of economic universities and faculties, as well as managers, economists, accountants, auditors and anyone interested in marketing.
LF/4148590/R
Data sheet
- Name of the Author
- Калугина С.А.
Комаров В.М.
Красюк И.Н.
Ларто Ж.
Немковский Б.Л.
Парамонова Т.Н.
Самарина С.М.
под ред. - Language
- Russian
- ISBN
- 9785406045732
- Release date
- 2021
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The textbook outlines the modern concept of marketing. Consider types and types of marketing, system of marketing information, questions of marketing research, ...