Advertising basics: application problems and methods of their solution
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Reflects modern theoretical and methodological foundations of advertising. The place of advertising in the complex of marketing is determined, the potential of means of distribution of advertising information is revealed, the features of the activities of advertising agencies are outlined, approaches to assessing the effectiveness of advertising using statistical and econometric methods are presented . Contains reference notes of lectures, useful information on the practical aspects of advertising, tests and topics of essays, questions for self-control, creative practical tasks, the implementation of which involves the use of the considered methods of mathematical modeling Conforms to the GEF of the latest generation. For students studying in economic specialties and directions, undergraduates, graduate students and teachers .
LF/85841245/R
Data sheet
- Name of the Author
- Антоненко В.В.
Богданов Д.В.
Дубова Ю.И.
Полусмакова Н.С.
Попкова Е.Г.
Серова О.Ф.
Тинякова В.И.
Фролов Д.П.
под ред. - Language
- Russian
- ISBN
- 9785406029930
- Release date
- 2021
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Reflects modern theoretical and methodological foundations of advertising. The place of advertising in the complex of marketing is determined, the potential of ...