The book “Communication in social networks as a form” by Igor Lopatin is a fascinating and in-depth study of the modern phenomenon that has become an integral part of our lives. In the digital age, social networks have become not just platforms for communication, but entire ecosystems that shape our perception of the world. Lopatin, known for his work in sociology and media studies, offers readers a unique perspective on how social media affects our interactions, self-identification, and social relationships. In his book, the author raises important questions about how the format of communication on the Internet changes traditional social interactions. Lopatin explores how different platforms from Facebook to Instagram and Tik. Tok - form not only a style of communication, but also cultural norms He analyzes how new forms of identity emerge in these virtual spaces, as well as how social networks affect our perception of ourselves and others. Readers will be able to see how, against the background of an endless flow of information and interactions, new social structures are formed and how they affect our behavior in real life. This book will be of interest to a wide range of readers - from students and teachers studying sociology, psychology and media, to professionals in the field of marketing and PR. It will also attract the attention of those who just want to better understand how social media is changing our society. If you are interested in the topics of communication, identity and cultural change, “Communication in social networks as a form” will be a real discovery for you. Lopatin not only shares his observations, but also invites readers to think about how they themselves use social networks. It raises questions about privacy, manipulation, and the impact of algorithms on our perception of information. The book is full of examples from real life, which makes the material accessible and understandable. Readers will be able to see how the theories and concepts presented by the author are reflected in their own experiences. Lopatin's style is clear and logical, which makes it easy to absorb even the most complex ideas. His previous works, such as “Media and Society” and “Sociology of the Digital Space”, have already won recognition among readers and critics. In Social Media as a Form, he continues to develop his ideas, offering a fresh perspective on current issues. The book also addresses important topics such as the impact of social media on young people, the formation of public opinion, and the role of media in democratic processes. Lopatin emphasizes that social networks can be both a tool for connecting people, and a source of conflict and misunderstanding. It encourages readers to think critically about their online behavior and to become aware of responsibility for their words and actions. If you’re looking for a book that will help you better understand the dynamics of communication in the digital age, Social Media as a Form will be your reliable guide in this complex and multifaceted world. This work will not only expand your horizons, but will also encourage you to think about how we can use social media to create healthier and more constructive communication. Do not miss the opportunity to immerse yourself in a world where virtual communication is becoming the new norm, and discover how it affects our lives and society as a whole.