Marketing of Library and Information Activities . Training manual for the direction of training 51. 03. 06 "Library" by O. In. Dvorovenko is a unique work that opens up new horizons for students, graduate students and practitioners in the field of library and information technology. In a rapidly changing information space, where libraries must adapt to modern requirements and expectations of users, this manual becomes a desktop book for everyone who wants to successfully manage library and information resources. The book covers a wide range of topics related to marketing in library and information activities. The author shares practical advice on the development and implementation of effective strategies for the promotion of library services and resources . Readers will be able to learn about how to correctly identify the target audience, how to use modern technologies to attract users, as well as how to assess the effectiveness of the events held. The author's intriguing approach to the topic allows not only to delve into the theory, but also to see the practical application of knowledge in real life. This book will be of particular interest to students and teachers studying library science, as well as librarians working in public and specialized libraries. If you are looking to improve your marketing skills and want to learn how to make the library more attractive to users, then this guide will be a real find for you. It will also be useful for those interested in information technology and modern methods of working with information. The themes raised in the book are relevant and diverse. The author explores not only marketing strategies, but also the impact of digitalization on library business. As information becomes more accessible, libraries need to find new ways to interact with users. Dvorovenko focuses on the importance of creating a unique user experience that is able to attract and retain the attention of readers. This is especially important in light of the growing competition from online resources and digital libraries. Style O. In. Dvorovenko is distinguished by clarity and accessibility of the presentation . The author skillfully combines theoretical aspects with practical examples, which makes the material easy to perceive and apply. Readers will be able not only to master the basic concepts of marketing, but also to see how they can be applied in real conditions. This makes the book not only a tutorial, but also a practical guide for librarians and managers seeking innovation in their work. If you are looking for literature on these topics , as "library marketing" , "Information Technology in the Library" , "library resource management" or "user engagement strategies", the "Marketing of library and information activities" will become an indispensable source of knowledge for you. This book will not only expand your horizons, but also inspire new ideas and projects that will help make your library more modern and in demand. In conclusion, “Marketing of library and information activities” is not just a textbook, but a real find for everyone who wants to be one step ahead in the world of library business. About. In. Dvorovenko offers readers not only theoretical knowledge, but also practical tools that will help effectively manage library resources in the modern information society. Do not miss the opportunity to become part of this fascinating world, where marketing and library business intersect, creating new opportunities for development and growth.