The book “Psychology of the masses and analysis of the human “I” by Sigmund Freud is an outstanding work that opens the door for the reader to the world of psychology, exploring the complex mechanisms of human behavior and interaction in groups. Written at the beginning of the 20th century, this work remains relevant to this day, attracting the attention of both specialists in the field of psychology and a wide audience interested in human nature. Freud, the founder of psychoanalysis, in his book considers how the individual “I” interacts with the masses, and how this interaction forms the personality. He analyzes why people in a group can act differently than alone, and how collective emotions and thoughts can influence individuals' behavior. This theme is particularly relevant in today's world, where social media and mass culture have a significant impact on our behavior and perception. The book will be of interest to a wide range of readers: from students and specialists in the field of psychology to those who just want to better understand themselves and others. If you are interested in sociology, philosophy or cultural studies, the “Psychology of the masses and the analysis of the human “I” will be a real discovery for you. This work will help you realize how collective feelings, such as fear, joy or hatred, can shape public opinion and the behavior of entire groups of people. Freud raises important topics such as the nature of leadership, the impact of emotions on decision-making, and the mechanisms of mass manipulation. It explores how ideologies and myths can bring people together, and how fears and prejudices can drive people apart. These questions remain relevant in our time as we observe the political and social movements that shape our society. Freud's style, as always, is permeated with depth and clarity . Its ability to explain complex concepts in simple and accessible language makes reading fascinating and informative. In addition, his other well-known works, such as “The Interpretation of Dreams” and “I and It”, also explore the inner world of a person, which creates an interesting context for understanding his approach in “The Psychology of the Masses”. This book not only enriches knowledge about psychology, but also makes you think about how we interact with the world around us. By reading Freud, you will be able to better understand how your own thoughts and feelings can be influenced by society. How often do you follow the opinion of the crowd? How do your emotions change depending on the environment? These questions become especially important in the light of modern realities, when information spreads instantly, and collective emotions can take the most unexpected forms. In conclusion, “The Psychology of the Masses and the Analysis of the Human Self” is not just a book, but a whole world that opens up new horizons for understanding human nature. It inspires reflection and encourages in-depth analysis of both personal and social phenomena. If you are looking for a work that will make you think about who you are and how you interact with others, this book will be your faithful companion in this fascinating journey.