Book 2107 Advertising in commercial activities: training. Author's Guide and . A. Larionova is an indispensable resource for students, specialists and anyone interested in the world of marketing and advertising. This guide not only highlights the theoretical aspects of advertising activities, but also offers practical recommendations that will help the reader to better understand how advertising affects the commercial success of the business. In the modern world, advertising has become an integral part of commercial activities. It creates the image of the company, attracts customers and helps to increase sales. Larionov in his book examines various aspects of advertising activities, ranging from the basics and ending with complex strategies that successful companies use. The reader will be able to learn about how to correctly identify the target audience, which communication channels to choose and how to create an effective advertising message. Each section of the book is filled with examples from real practice, which makes the material more accessible and understandable. This tutorial will be especially useful for students of the faculties of economics, marketing and business, as well as young professionals seeking to develop their skills in the field of advertising. However, the book will be of interest not only to professionals, but also to everyone who wants to better understand how advertising works in the modern world. If you want to know how advertising affects consumer preferences, how to create a memorable brand and how to use the latest technologies to promote goods and services, then this guide will become a real guide for you. The topics raised in the book cover a wide range of issues related to advertising activities. Larionov discusses not only traditional methods of advertising, such as television and print, but also modern digital strategies, including social networks and contextual advertising. The book also touches on important aspects of ethics in advertising, making it relevant in light of contemporary challenges and societal demands. In an environment where consumers are becoming more aware and critical, ethical issues in advertising come to the fore, and Larionov invites readers to think about how advertising can be not only effective, but also responsible. The author's style is clear and accessible. Larionov skillfully combines theory with practice, which allows the reader not only to assimilate information, but also to apply it in practice. His previous work has also been recognized for its practical focus and deep understanding of the market. In «No. 2107 Advertising in Commercial Activities» he continues this tradition, offering readers relevant knowledge and tools that will help them successfully navigate the world of advertising. If you are looking for a book that will help you understand the intricacies of advertising activities, "No. 2107 Advertising in commercial activities: study. It will be a great choice.. It will not only expand your knowledge, but also inspire new ideas and approaches in your professional activities. This guide is your reliable assistant in the world of advertising, which will help you become more competitive and successful in your career. Do not miss the opportunity to plunge into the fascinating world of advertising with E. A. Larionov!