The book "Graduate Qualification Work in Advertising and Public Relations: Workshop" edited by Olga Viktorovna Shinyaeva is an indispensable resource for students and graduate students studying in the specialty 42. 04. 01 "Advertising and Public Relations" . This workshop, created by a team of authors, immerses the reader in the world of professional training, offering not only theoretical foundations, but also practical recommendations that will help successfully cope with the writing of the final qualifying work. On the pages of the book, the reader will find detailed instructions on all stages of writing a qualifying work: from choosing a topic to design and protection. Each section of the book is riddled with practical examples, which makes the material accessible and understandable. The authors focus on the current aspects of advertising and PR, emphasizing the importance of creativity and analytical thinking in the modern world of communications. This book will be especially useful for senior students who are preparing to defend their diplomas, as well as teachers who want to improve the learning and training of their students. It will become a reliable assistant for those who seek to master not only theory, but also practice in the field of advertising and public relations. It is important to note that the book is suitable not only for students, but also for young professionals who want to deepen their knowledge and skills in this field. The topics covered in the book cover a wide range of issues, ranging from the basics of advertising theory to modern trends in PR. The authors emphasize the importance of analyzing the target audience, developing creative concepts and assessing the effectiveness of advertising campaigns. The book also addresses the ethical aspects of work in advertising and public relations, making it particularly relevant in a rapidly changing media landscape. The style of Olga Viktorovna Shinyaeva and her colleagues is clear and structured. They skillfully combine theoretical knowledge with practical examples, which allows the reader not only to assimilate the material, but also to apply it in practice. Shinyaeva is known for her work in the field of media and communications, and this book is a logical continuation of her research activities. She is also the author of other popular publications on advertising and PR, which confirms her expertise in this area. The book "Graduate Qualification Work in Advertising and Public Relations: Workshop" will become a real guide for everyone who wants not only to successfully complete their studies, but also to prepare for a future career in a dynamically developing field. It will help readers not only to understand the complex issues associated with writing a qualifying paper, but also inspire the creation of creative and effective projects in the field of advertising and PR. If you are looking for a high-quality guide to preparing a final qualifying paper that combines theory and practice, then this publication will be a real find for you. Do not miss the opportunity to enrich your knowledge and skills by immersing yourself in this fascinating and useful workshop!