Marketing communications: theory, management, practice: guidelines for the implementation, design and protection of the course p

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The book "Marketing Communications: Theory, Management, Practice: Methodical Guidelines for the Execution, Design and Protection of Course Work" is a unique work created by a team of authors, which will become an indispensable assistant for students studying marketing and related disciplines. In a rapidly changing world of business and marketing, where information and skills are becoming key success factors, this publication offers readers not only theoretical foundations, but also practical recommendations that will help in writing term papers. The book discusses in detail the main aspects of marketing communications, including their theoretical basis and practical application. The authors emphasize the importance of integrating various communication tools, such as advertising, PR, personal sales and digital media. Readers will be able to learn how to correctly formulate a communication strategy in order to effectively convey information to the target audience and achieve their business goals. This book will be especially useful for students, graduate students and young professionals in the field of marketing, advertising and PR. It is suitable for those who are just beginning their journey in the study of marketing communications, as well as those who already have certain knowledge and seek to deepen them. If you are interested in modern approaches to communications, want to learn how to properly design and protect your scientific work, then this publication will become your reliable companion. One of the key topics raised in the book is the role of marketing communications in shaping the image of the company and its products. The authors share their knowledge on how to create an engaging and memorable message that will resonate with consumers. Modern trends in the field of digital marketing, including the use of social networks and content marketing, are also considered, which makes the book relevant and useful for today. The style of the authors is characterized by accessibility and clarity of presentation, which allows the reader to easily absorb the material. They use many examples from real practice, which makes theoretical concepts more understandable and applicable. The team of authors includes experts in the field of marketing, which guarantees the high quality of the material presented . The book may also be of interest to teachers who are looking for guidance for their students, as well as practitioners who want to refresh their knowledge. If you are looking for literature that will help you not only in your studies, but also in your professional activities, pay attention to Marketing Communications: Theory, Management, Practice. This publication will be your reliable assistant in mastering complex topics and skills necessary for a successful career in the world of marketing. Do not miss the opportunity to enrich your knowledge and skills, as well as prepare for writing coursework at a high level . The book will be a great addition to your library, as well as a source of inspiration for future research and projects. Immerse yourself in the world of marketing communications with this fascinating and useful publication!
LF/283020480/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian