The book "Marketing research using Excel 2007" by A. Sergeyeva is an indispensable guide for all who seek to master the art of data analysis in the field of marketing In today's world, where information is a key resource, the ability to correctly interpret and analyze data is becoming an important skill for specialists in marketing, business and management. This book offers readers not only theoretical knowledge, but also practical tools that will help in conducting high-quality marketing research. From the first pages, the author immerses the reader in the world of marketing research, demonstrating how Excel 2007 can effectively collect, process and analyze data. A. Sergeyev shares his knowledge and experience, explaining how to formulate research questions correctly, choose appropriate methods of data collection and interpret the results. The reader will learn how to create surveys, process results and present them in a visual form using powerful Excel. tools. This book will be of interest to both novice marketers and experienced professionals who want to improve their skills in data analysis. Students, graduate students and teachers working in the fields of economics, business and social sciences will also find in it useful tips and techniques. If you want to learn how to use Excel not only for accounting, but also for a deep analysis of market trends, then this publication will be a real find for you. The topics raised in the book cover a wide range of aspects of marketing research. The author examines in detail the methods of quantitative and qualitative analysis, as well as shares the secrets of data visualization, which will help make your conclusions more visual and convincing. The book also addresses important issues related to target audience selection, market segmentation, and competitiveness assessment. This knowledge will be useful not only for marketers, but also for entrepreneurs seeking to better understand the needs of their customers. Style A. Sergeyev is distinguished by the accessibility and clarity of the presentation . He is able to explain complex concepts in a simple and understandable language, which makes the book easy to understand. In addition, the author actively uses examples from real practice, which allows the reader to better absorb the material and apply it in his work. A. Sergeyev is not only the author of this book, but also a specialist with extensive experience in the field of marketing and data analysis. His previous works have also earned recognition and have become reference books for many professionals. If you are looking for books on marketing research, data analysis or Excel, then "Marketing research with Excel 2007" will be an excellent choice for you. It will not only expand your knowledge, but also help you become more confident in your analytical abilities. In a world where data becomes the basis for decision-making, the ability to work with it is not just a skill, but a necessity. Do not miss the opportunity to take a step towards professional growth and explore new horizons in the world of marketing with this book.