The book “Innovative Management . Textbook for Bachelors” by B. I. Gorfinkel and T. G. Popadiuk is not just a textbook, but a real find for students seeking a deeper understanding of the dynamics of modern business and its innovative aspects. In the face of rapid changes in the economy and technology, this book becomes an indispensable tool for future professionals who want to master the key principles of innovation management. The authors focus on the concept of innovation management, which covers a wide range of topics - from the development of new ideas to their implementation in the production process. The book offers the reader a detailed analysis of various models and approaches that help companies adapt to change and remain competitive. Each section of the book is permeated with actual examples from real practice, which makes the material not only theoretically rich, but also practically useful. Who can like this edition? First of all, it is addressed to undergraduate students studying management, economics and related disciplines . However, interest in the book can be shown by practicing managers, entrepreneurs and everyone who seeks to introduce innovations into their work. Students who are passionate about topics such as start-ups, technology, project management and strategic planning will find in this book many useful ideas and tools for their future. The topics raised in the book cover not only theoretical aspects, but also practical recommendations for the implementation of innovative processes in the company. The authors emphasize the importance of creativity and flexibility in management, which is especially important in a rapidly changing market. The book also examines the role of team and corporate culture in the successful implementation of innovative projects, emphasizing that people are the main resource for success. The style of the authors is distinguished by clarity and accessibility of the presentation, which makes it easy to assimilate even the most complex concepts. In. I. Gorfinkel and T. G. Popadiuk - experienced teachers and practitioners who not only deeply understand the subject, but also know how to convey their knowledge to the reader Their previous works also deserve attention: they wrote many articles and textbooks that became the basis for studying management and economics in Russian universities. Read more about Innovation Management . Textbook for bachelors”, you will not only get a theoretical basis, but also learn how to apply the knowledge gained in practice Each chapter ends with questions for self-examination and assignments, which contributes to a deeper understanding of the material and its consolidation. This makes the book not only a textbook, but also an excellent resource for preparing for exams and writing coursework. Thus, “Innovative management . The Bachelor’s Textbook is an important contribution to educational literature that will help students and practitioners understand the complex world of innovation and management. If you are looking for a quality and up-to-date management guide, this edition will be an excellent choice. It will not only expand your horizons, but also inspire new ideas and achievements in your professional activities.