Management of assortment and quality of goods and services : training manual

Management of assortment and quality of goods and services : training manual

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LF/652800120/R
Russian
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Management of the range and quality of goods and services : The textbook” edited by the team of authors is an important and relevant work that will become an indispensable assistant for students, teachers, as well as practitioners in the field of business management, marketing and logistics . This guide not only highlights the key aspects of range and quality management, but also offers readers an in-depth understanding of current trends and methods applied in this field. In today's world, where competition in the market for goods and services is becoming more acute, the management of assortment and quality is becoming not just a necessity, but a strategic tool for success. The authors of the book, with rich experience and knowledge, share with readers their findings and recommendations that will help not only to optimize processes, but also to increase the competitiveness of the business. The book covers a wide range of topics, including analysis of consumer demand, the formation of assortment policy, methods of quality control and risk management, which makes it useful for various categories of readers. This book will be of interest not only to undergraduate and graduate students studying economics and management, but also to practicing managers, marketers and entrepreneurs seeking to improve their skills in range and quality management. If you want to deepen your knowledge in the field of product policy, learn how to effectively manage product quality or just want to be aware of the latest trends in business management, this guide will be a real find for you. The topics raised in the book concern not only theoretical aspects, but also practical recommendations, which makes it especially valuable. The authors emphasize the importance of analyzing consumer preferences and market trends, which allows to form an assortment that meets the needs of the target audience. In addition, methods of assessment and quality control are considered, which is the key point for ensuring customer satisfaction and increasing brand loyalty. The style of the authors is distinguished by clarity and accessibility of presentation, which allows readers to easily assimilate even the most complex concepts. Each section of the book contains practical examples and cases, which makes the material more visual and applicable in real life. This approach contributes not only to the theoretical, but also to the practical development of the material, which is especially important for students and novice professionals. The book "Management of the range and quality of goods and services" can be recommended for study in the framework of courses in marketing, management and logistics. It will be an excellent addition to the library of anyone who wants to develop in the field of business and management. If you are looking for a quality tutorial that will help you understand the intricacies of assortment and quality management, this edition is exactly what you need. In conclusion, “Management of the range and quality of goods and services: a tutorial” is not just a book, but a whole guide to the world of effective management, which will help you not only to master the theory, but also to put it into practice. Do not miss the opportunity to gain valuable knowledge from experienced authors and take a step towards success in your professional activities!
LF/652800120/R

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Name of the Author
Collective of authors
Language
Russian
ISBN
9785979515755

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Management of assortment and quality of goods and services : training manual

Management of the range and quality of goods and services : The textbook” edited by the team of authors is an important and relevant work that will become an in...

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