The book "Marketing in industries and spheres of activity: methodical instructions for practical classes" edited by E. In. Pirogova is a unique educational material that will become an indispensable assistant for students, graduate students and practitioners in the field of marketing. This work, created by a team of authors, immerses the reader in the variety of marketing strategies used in various industries, and offers practical recommendations that will help to master the theory and apply it in practice. The book examines key aspects of marketing, ranging from basics to specific methods that are used in areas such as trade, services, production, and even in non-profit organizations. The reader will be able to learn how to properly analyze the market, identify the needs of the target audience and develop effective marketing strategies adapted to specific conditions and requirements. This book will be of interest not only to students studying marketing, but also to professionals who want to update their knowledge or master new approaches in their work. If you are a beginner marketer, entrepreneur or manager seeking to improve your skills in the promotion of goods and services, then “Marketing in industries and spheres of activity” will be a real find for you. It is also suitable for those who are interested in modern trends in the field of business and want to be aware of the latest changes in the market. The topics raised in the book cover a wide range of issues, from analysis of the competitive environment to the development of unique trading offers. The authors emphasize the importance of adapting marketing strategies to the specifics of each industry, which makes the material especially relevant in a rapidly changing market. Readers will be able to get acquainted with examples of successful cases and practical tasks that will help to consolidate the acquired knowledge and skills. The style of writing the book is characterized by accessibility and clarity, which makes it easy to assimilate even the most complex concepts. The authors use many illustrations, diagrams and tables, which makes the material more clear and understandable. This approach contributes to a better perception of information and helps the reader not only to remember the main ideas, but also to apply them in their practice. E. In. Pirogova is a well-known specialist in the field of marketing and the author of many scientific works, and her name has already become synonymous with quality education in this field. In addition to "Marketing in Industries and Spheres of Activity", she is also the author of other teaching aids and articles that have gained recognition in the academic environment and among practitioners. If you are looking for marketing books that will help you understand the intricacies of this fascinating and dynamic field, pay attention to “Marketing in Industries and Areas of Activity”. This publication will be your reliable companion in the world of marketing, providing you with all the necessary tools for a successful career. Do not miss the opportunity to deepen your knowledge and become a real expert in the field of marketing!