Marketing : training manual

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The book "Marketing: a teaching aid", created by a team of authors, is an indispensable resource for students, teachers and practitioners in the field of marketing . This manual not only retells theoretical aspects, but also offers practical tools that will help readers understand the complexities of modern marketing and apply the knowledge gained in real life. From the first pages, the book immerses the reader in the world of marketing, revealing its versatility and dynamism. The authors consider key concepts such as market segmentation, positioning, marketing strategy development, and consumer behavior analysis. Each chapter is saturated with examples from practice, which makes the material more accessible and understandable. The reader will be able to see how theoretical knowledge is applied in different industries, and how they can be adapted to specific business conditions. This guide will be especially useful for students studying marketing, management and economics. It will also attract the attention of young professionals seeking to deepen their knowledge and skills in the field of marketing. If you work in the field of sales, PR or advertising, this tutorial will become a reliable guide for you in the world of modern marketing practices. The topics raised in the book are relevant for anyone who wants to understand how the market functions and what factors influence consumer decisions. The authors emphasize the importance of data analysis and the use of digital technologies in marketing. In a rapidly changing market, knowledge of how to collect and interpret data is becoming key to the successful implementation of marketing strategies. The book also addresses issues of ethics in marketing, making it particularly valuable for those who seek responsible business conduct. The writing style of the authors is clear and accessible, which makes it easy to assimilate even the most complex concepts. They use many examples from real practice, which makes the material not only informative, but also fascinating. The reader will not be bored, immersing himself in the world of marketing, but, on the contrary, will be inspired to apply the knowledge gained. The team of authors behind this manual consists of experienced professionals and teachers with extensive experience in the field of marketing and business. Their previous work has also earned recognition and has become a major source of knowledge for many students and practitioners. This manual continues their tradition of providing quality and relevant content. If you are looking for marketing books that can complement your education or help in your career growth, “Marketing: A Study Guide” will be an excellent choice. It will not only expand your horizons, but also equip you with the necessary tools to successfully work in this fascinating and constantly evolving field. In conclusion, this manual is not just a textbook, but a real find for everyone who wants to consciously approach the choice of marketing strategies and understand how to effectively interact with the target audience. Do not miss the opportunity to immerse yourself in the world of marketing and discover new horizons that this book will open before you.
LF/873390755/R
Data sheet
- Name of the Author
- Collective of authors
- Language
- Russian
- ISBN
- 9785979506173