The book “Marketing Communications (theory, management, practice)” edited by Marina Mikhailovna Saburova is not just a textbook, but a real find for everyone who seeks to better understand the world of marketing and its multifaceted aspects. This publication will be an indispensable assistant for both students of marketing and practitioners who want to update their knowledge and skills in the field of communications. The book focuses on the complex but fascinating topic of marketing communications. The authors, gathered under the guidance of Saburova, offer readers a comprehensive analysis of the theoretical foundations and practical aspects of this direction. They immerse themselves in a world where advertising, PR, digital and social media are intertwined, creating unique strategies to reach their target audience. The book covers key concepts such as brand management, content creation, consumer behavior analysis, and more. What makes this manual particularly appealing is its practical focus. The authors are not limited only to theory, but offer readers real examples of practice, case-stages and tasks that will help to consolidate the knowledge gained. This allows not only to get acquainted with the basics, but also to learn how to apply them in real conditions, which is especially important for students and young professionals seeking a successful career in marketing. The book will be of interest not only to students, but also to a wide range of readers, including marketers, entrepreneurs and anyone interested in modern trends in communications. It is suitable for those who want to develop their skills in project management, strategic planning and creative thinking. The age audience can range from senior students to experienced professionals looking for new approaches and ideas. The topics raised in the book are more relevant than ever. With the rapid development of technology and changing consumer behavior, understanding marketing communications is becoming key to business success. The authors emphasize the importance of integrating different channels of communication and creating a single strategy that will work for the benefit of the company. This is particularly important in the digital age, where information is shared instantaneously and each message can have a significant impact on a brand’s image. The style of Marina Mikhailovna Saburova and her team is characterized by accessibility and clarity of presentation. They skillfully combine a scientific approach with practical recommendations, which makes the material easy to perceive. Saburova is known for her work in marketing and management, and this manual is not her first achievement. She is also the author of a number of articles and studies on contemporary trends in marketing and communications. If you are looking for a book that will help you not only to master the theory, but also to learn to apply it in practice, “Marketing communications (theory, management, practice)” will become your faithful companion. This guide will not only enrich your knowledge, but also inspire new ideas and projects. Do not miss the opportunity to immerse yourself in the world of marketing with this fascinating and useful publication!