Innovation management at the company level Training manual O.B. Vetrov2011. 59

Innovation management at the company level Training manual O.B. Vetrov2011. 59

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Management of Innovation at the Company Level . Textbook" edited by O. B. Wind is a unique publication that will become an indispensable assistant for students, graduate students and practitioners in the field of management and innovative development. In 2011, a team of authors gathered valuable knowledge and practical recommendations under one cover that will help readers understand the complex but fascinating topic of innovation management in modern organizations. From the first pages, the book plunges into the world of innovation, showing that managing them is not just a fashionable word, but a necessity for companies striving for success and sustainable development. In a rapidly changing market, where technology and consumer preferences are changing at an incredible rate, the ability to innovate is becoming a key factor in competitiveness. This tutorial covers not only theoretical aspects, but also practical examples, which makes the material accessible and understandable. Readers interested in the topics of management, entrepreneurship, as well as anyone who wants to deepen their knowledge in the field of innovative management, will find in this book many useful ideas and concepts. It will be especially useful for students of economic and management specialties, as well as practicing managers who want to introduce innovative approaches to their work. The manual may also be of interest to those who are engaged in the study of new technologies and their impact on business processes. The book covers a wide range of topics related to innovation management. The authors discuss the importance of creating an innovative culture within the company, consider methods for evaluating and selecting ideas, as well as strategies for introducing innovations. One of the key topics is the management of risks associated with innovation, which is especially important in the face of uncertainty and market instability. Readers will be able to learn about how to properly organize the innovation management process, what tools to use to assess the effectiveness of innovative projects and how to create a team capable of generating and implementing new ideas. The style of the author and the approach used in the book make the material not only informative, but also fascinating. A team of authors led by O. B. Windy, uses a live and accessible language, making it easy to learn complex concepts. This manual is not overloaded with scientific terms, but, on the contrary, seeks to convey to the reader the essence of innovative management in a simple and understandable language. If you are looking for literature on the topics of innovation management, entrepreneurship or strategic management, then “Innovation management at the company level” will be a real find for you. The book will not only enrich your knowledge, but also inspire new ideas and approaches in your professional activities. It will help you understand how important it is to be one step ahead, how to properly organize the innovation process and how to ensure that your company remains competitive in the face of constant change. Thus, this tutorial deserves the attention not only of students and teachers, but also of all those who are interested in modern approaches to management and innovation. It will become a reliable guide in the business world, where innovation is not just a trend, but a necessity for survival and prosperity.
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Name of the Author
Collective of authors
Language
Russian
ISBN
9785723709461

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Innovation management at the company level Training manual O.B. Vetrov2011. 59

Management of Innovation at the Company Level . Textbook" edited by O. B. Wind is a unique publication that will become an indispensable assistant for students,...

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