Book "Marketing. Textbook" by N. and . Gavrilenko and the team of authors is an indispensable resource for anyone who seeks a deeper understanding of the mechanisms of modern marketing and its application in business. Published in 2011, this work is not only a tutorial, but also a practical guide that will help readers master the key marketing concepts and tools necessary for successful operation in a competitive market. The book focuses on the basic principles of marketing, from the analysis of consumer behavior to the promotion strategies of goods and services. Gavrilenko and his team have carefully worked out the material to make it accessible and understandable to both students and practitioners. The reader will find in the book many examples, cases and practical tasks that will help to consolidate theoretical knowledge and apply them in practice. This book will be interesting not only for students of economic and management specialties, but also for entrepreneurs, marketers and anyone who wants to improve their skills in the field of marketing. If you are looking for information on how to effectively promote your product or service, how to analyze the market and develop marketing strategies, then "Marketing. Training manual" will be your reliable assistant. The topics raised in the book cover a wide range of issues, such as market segmentation, positioning, developing marketing strategies and assessing their effectiveness. Special attention is paid to modern trends in marketing, including digital technologies and social media, which makes the manual relevant to today's realities. Gavrilenko focuses on the importance of understanding the needs of customers and creating value for them, which is the basis of a successful business. The author’s style is distinguished by clarity and logical presentation . N. and . Gavrilenko is an experienced teacher and practitioner, which allows him to combine theory with real examples from the business world. His other well-known works are also devoted to management and marketing issues, and they have gained recognition among both students and professionals. Reading "Marketing. Tutorial", you will be able to feel his deep understanding of the subject and the desire to transfer his knowledge to others. The book is not only informative, but also inspires action. It encourages the reader to think critically and creatively, which is especially important in the dynamically changing business world. In it you will find useful tips for developing marketing plans and recommendations for their implementation, which makes it an indispensable tool for anyone who wants to succeed in their professional activities. If you are looking for marketing literature that combines theory and practice, then Marketing. Training manual "H. and . Gavrilenko will be a great choice . This book will not only expand your knowledge, but also help you become more confident and successful in your career. Do not miss the opportunity to get acquainted with this valuable resource, which will open up new horizons for you in the world of marketing.